Baran Stanley J. <br/><br/>
Introduction to mass communication :   media, literacy and culture / 
Stanley J. Baran, Bryant University. 
 - Updated Seventh edition. 
 - New York :   McGraw-Hill,  2013. 
 - xx, 449 pages [and other various pages] :  illustrations. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780077403898 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media and culture.<br/>Media literacy.
<br/><br/><label>LC Class. No.: </label>P 90  / BAR 2013.