Seital, Fraser P. <br/><br/>
The practice of public relations / 
Fraser P. Seitel, Managing Partner, Emerald Partners, Senior Counselor, Burson-Marsteller, Adjunct Professor, New York University, Visiting Professor, Florida International University. 
 - Eleventh edition. 
 - Upper Saddle River :  Pearson Education, Inc.,   2011. 
 - xxxi, 448 pages :  illustrations. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780136088905 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--United States.
<br/><br/><label>LC Class. No.: </label>HM 1221  / SEI 2011