Kotler, Philip <br/><br/>
Marketing management / 
Philip Kotler, Northwestern University and Kevin Lane Keller, Dartmouth College. 
 - Twelfth edition. 
 - Upper Saddle River :  Pearson Education, Inc.,  2006. 
 - xxxix, 729 pages [and other pages] :  illustrations. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780131457577 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF 5415.13  /  KOT 2006