Reid, Robert D. <br/><br/>
Hospitality marketing management 
Robert D. Reid,David C. Bonjalic 
 - 5th ed. 
 - New Jersey  John Wiley  2008 
 - xv, 656p. 
<br/><br/>Includes Index 
<br/><br/><label>ISBN: </label>9780470088586 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry-Marketing<br/>Restaurants- Marketing<br/>Food service -Marketing
<br/><br/><label>LC Class. No.: </label>TX911.3 ROB 2008