Vivian, John. <br/><br/>
The media of mass communication /  
John Vivian. 
 - Eighth edition 
 - New York :  Pearson Education  2008 
 - xxvii, 516 pages :  illustrations; 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780205493708 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>LC Class. No.: </label>P 90  / VIV 2008