McQuail, Denis <br/><br/>
Audience analysis / 
Denis McQuail 
 - Thousand Oaks :  Sage Publications,  1997 
 - x, 166 pages :  Illustrations.  
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0761910026  
<br/><br/><label>LCCN: </label>97004855  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Audiences.
<br/><br/><label>LC Class. No.: </label>P 96.A83  /  MCQ 1997