Gledhill, Michelle

Stakeholder marketing / Print |c Michelle Gledhill. - Amsterdam : |b Butterworth-Heinemann, |c 2010 - vi, 238 pages. : |b colour illustrations. ; |c 25cm.

Includes bibliographical references and index.

9780080966267


Marketing--- Management --- Examinations --- Study guide.--Customer relations --- Examinations --- Study guide.

HF 5415 GLE / 2010