Advertising to children : new directions, new media /
edited by Mark Blades, Caroline Oates, Fran Blumberg and Barrie Gunter
- New York : Palgrave Macmillan, 2014.
- xi, 254 pages : 23 cm
Includes bibliographical references and index
9780230252028
Advertising and children. Television advertising and children. Advertising--Psychological aspects.