Advertising to children : new directions, new media / edited by Mark Blades, Caroline Oates, Fran Blumberg and Barrie Gunter - New York : Palgrave Macmillan, 2014. - xi, 254 pages : 23 cm

Includes bibliographical references and index

9780230252028


Advertising and children.
Television advertising and children.
Advertising--Psychological aspects.

HF 5415.32 / ADV 2014