Rao, Y. V. Lakshmana. The practice of mass communication: some lessons from research / by Y.V. Lakshmana Rao. - [Paris] : Unesco, [1972] - Reports and papers on mass communication ; no. 65 . "COM/72.XVII/66.A." Bibliography: p. 51-52. ISBN: 923100946X LCCN: 72079892 //r822 Nat. Bib. No.: F*** Subjects--Topical Terms: Communication.Mass media. LC Class. No.: P91.25 / .R36 Dewey Class. No.: 302.2/3