Morse, Stephen. <br/><br/>
The practical approach to marketing management. 

 - London ; New York :  London ; New York :  McGraw-Hill,  [c1967] 
<br/><br/>Bibliography: p. 245-248. 
<br/><br/><label>LCCN: </label>68001553 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.--Marketing -- Management.
<br/><br/><label>LC Class. No.: </label>HF5415.1  / .M67 
<br/><br/><label>Dewey Class. No.: </label>658.8