Faville, David Ernest. <br/><br/>
Selected cases in marketing management. 

 - Englewood Cliffs, NJ :  Prentice-Hall,  1961. 
<br/><br/>References: p. 347-349. 
<br/><br/><label>LCCN: </label>61013995 /L 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .F35 
<br/><br/><label>Dewey Class. No.: </label>658.8