Lund, Philip Reginald. Compelling selling : a framework for persuasion / [by] Philip R. Lund. - [London] : Macmillan, [1974] ISBN: 0333155734 LCCN: 74164842 Subjects--Topical Terms: Salesmen and salesmanship.Persuasion (Psychology) LC Class. No.: HF5438 / .L747 Dewey Class. No.: 658.85