DeFleur, Melvin L. (Melvin Lawrence), 1923-  DeFleur, Melvin L. (Melvin Lawrence), 1923- <br/><br/>
Theories of mass communication / 
Melvin L. DeFleur, Sandra J. Ball-Rokeach. 
 - 5th ed. 
 - New York :  Longman,  1988. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0582998700 (pbk.) 080130007X (hard) 
<br/><br/><label>LCCN: </label>88009245 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media -- Social aspects -- History.--Mass media -- Social aspects -- History.--Mass media -- Social aspects -- History.<br/>Mass media -- Social aspects -- United States -- History.--Mass media -- Social aspects -- United States -- History.--Mass media -- Social aspects -- United States -- History.--Mass media -- Social aspects -- United States -- History.
<br/><br/><label>LC Class. No.: </label>HM258  / Def 1988