Kessler, Lauren. <br/><br/>
Mastering the message :  media writing with substance and style. 

 - Belmont :  Wadsworth,  1989. 
<br/><br/><label>ISBN: </label>0534096786 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media -- Authorship.--Mass media -- Authorship.