Mowen, John C. <br/><br/>
Consumer behavior. 

 - New York :  Macmillan,  1990. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0023846011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer -- United States.--Consumer -- United States.<br/>Consumer behavior.