McCarthy, E. Jerome (Edmund Jerome) <br/><br/>
Basic marketing :  a managerial approach. 

 - 10th. 
 - Boston :  Irwin,  1990. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0256083980 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.--Marketing -- Management.