Marketing and the Library / edited by Gary Ford 

 - New York :  Haworth Press,  c1984. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0866563075 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Library administration.<br/>Public relations -- Libraries.--Public relations -- Libraries.
<br/><br/><label>LC Class. No.: </label>Z 716.3 MAR 1984