Hersh, E. D. <br/><br/>
Hacking the electorate:   how campaigns perceive voters/  
by Eitan D. Hersh 
 - New York:   Cambridge University Press,   2015 
 - ix, 261p.: ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781107501164 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Campaign management -- United States<br/>Political campaigns -- United States<br/>Voting -- United States
<br/><br/><label>LC Class. No.: </label>JK 2281 HER 2015