Wimmer, Roger D. <br/><br/>
Mass Media Research:   an intoduction/ 
Roger D. Wimmer and Joseph R. Dominick 
 - 9th ed. 
 - Boston:   Wadsworth,  2011 
 - xii,464.:   ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781424069163 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Journalism
<br/><br/><label>LC Class. No.: </label>PN 4784.R38 WIM 2011