Wood, Marian Burk. <br/><br/>
Marketing planning :  principles into practice / 
Marian Burk Wood. 
 - Harlow, Eng. ;  New York :  Prentice Hall Financial Times,  c2004. 
 - xxii, 379 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273686798 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13 WOO 2004