Blythe, Jim. <br/><br/>
Principles and practice of marketing /  
Jim Blythe. 
 - 3rd ed. 
 - London :    SAGE,    2014. 
 - xxvii, 772p. :   ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781446274002 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415 BLY 2014