Inside marketing :    practices, ideologies, devices /  
edited by Detlev Zwick and Julien Cayla. 
 - Oxford :    Oxford,    2011. 
 - xi, 357p. :    ill. 
<br/><br/><label>ISBN: </label>9780199576746 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing - Management.
<br/><br/><label>LC Class. No.: </label>HF 5415 INS 2011