Berger, Arthur Asa. <br/><br/>
Media and communication research methods :    an introduction to qualitative and quantitative approaches /  
Arthur Asa Berger, San Francisco State University. 
 - 3rd ed. 
 - Los Angeles :    SAGE,    2014. 
 - xvii, 417 p :   ill. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781452256573 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology.<br/>Communication--Research--Methodology.
<br/><br/><label>LC Class. No.: </label>P 91.3  BER 2014