Arens,Williams <br/><br/>
Contemporary advertising/ William F. Arens. 

 - 9th ed. 
 - New york:   McGraw-Hill,  2004 
 - xlii,617p.:   ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0072537728 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF 5821.62 ARE 2004