Malhotra, Naresh K. <br/><br/>
Essentials of marketing research / 
Naresh K. Malhotra, David F. Birks, Peter Wills. 
 - 477p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273724339 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF 5415.2 MAL 2013