Wilson, Alan M. <br/><br/>
Marketing research :  an integrated approach / 
Alan Wilson. 
 - 2nd ed. 
 - Harlow, England ;  New York  :  Prentice Hall/Financial Times,  2006. 
 - xviii, 432 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273694748 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF 5415.2 WIL 2006