Treacy, Michael.

The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema. - Reading, Mass. : Addison-Wesley Pub. Co., 1997. - xiv, 210 p. : ill.

Includes index.

0201407191


Competition
Market segmentation
Quality of products.

HD 41 TRE 1995