Kotler, Philip <br/><br/>
Marketing management/ 
Philip Kotler 
 - The Millennium ed. 
 - New Jersey:   Prentice Hall,   2000. 
 - xxxii, 718p. + various pages:   ill. 
<br/><br/>includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130122173 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>LC Class. No.: </label>HF 5415.13 KOT 2000