Russell, J. Thomas <br/><br/>
Kleppner's advertising procedure/ 
J. Thomas Russell and W. Ronald Lane 
 - 15th ed. 
 - New Jersey:   Prentice Hall,   2002. 
 - xix, 697p.:   ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130328774 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF 5823 RUS 2002