Nickels, William G. <br/><br/>
Marketing:   relationships, quality, value/ 
William G. Nickels and Marian Burk Wood 
 - New York:   Worth Publishers,   1997. 
 - xxxviii, 633p. + other pages:   ill. 
<br/><br/>Includes notes and index 
<br/><br/><label>ISBN: </label>1572591447 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415 NIC 1997