Perreault, William D. <br/><br/>
Basic marketing:   a marketing strategy planning approach/ 
William D. Perreault, Joseph Pl Cannon and E. Jerome McCarthy 
 - 17th ed. 
 - Boston:   McGraw-Hill Irwin,   2009. 
 - xxxvii, 758p. + various paginations:   ill. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9780073381053 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management
<br/><br/><label>LC Class. No.: </label>HF 5415.13 PER 2009