Marketing handbook / with the assistance of Gerald Albaum. - 2nd ed. - New York : Ronald Press Co., 1965. First ed., edited by P. H. Nystrom, published in 1948. Includes bibliographical references. LCCN: 65012748 //r91 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .F794 1965 Dewey Class. No.: 658.8