Solomon, Michael R.
Consumer behaviour: buying, having, and being/
Michael R. Solomon, Judith Lynne Zaichkowsky and Rosemary Polegato
- 4th ed.
- Toronto: Pearson Education Canada/ 2008.
- xvii, 589p.: ill.
Includes index
9780131740402
Consumer behavior - textbooks
HF 5415.32 SOL 2008