Vivian John <br/><br/>
The media of mass communication/ 
John Vivian 
 - 8th ed. 
 - Boston:   Pearson,   2007. 
 - xxvii, 516p.:   ill. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0205477534 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>LC Class. No.: </label>P 90 VIV 2007