Baran, Stanley J. <br/><br/>
Introduction mass communication:   media leteracy and culture/ 
Stanley J. Baran 
 - 4th ed. 
 - Boston:   McGraw Hill,   2007. 
 - xxxvi, 523p. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780073256238 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Mass media and culture
<br/><br/><label>LC Class. No.: </label>P 90 BAR 2007