Egan, John. <br/><br/>
Marketing communications /  
John Egan. 
 - Second edition. 
 - London :    Sage Publications Ltd.,    2015. 
 - ix, 420 pages :    illustrations. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9781446259030 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.123  /  EGA 2015