Beckman, Dale M. <br/><br/>
Foundations of Marketing  Beckman,Dale M. 
Kurtz,David L  Boone,Louise E 
 - 5th edition 
 - Toronto :  Dryden Canada,  1992. 
 - xxi, 747 pages :  illustrations. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780039227845 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415   / BEC 1992