Boone, Louis E. <br/><br/>
Contemporary marketing 2006/ 
Louis E. Boone and David L. Kurtz 
 - Mason, Ohio:   Thomson South-Western,   2006. 
 - lvi, 656p.:   ill. 
<br/><br/>Includes notes and index 
<br/><br/><label>ISBN: </label>9780324316674 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415.5 BOO 2006