Kotler, Philip <br/><br/>
Principles of marketing/  
Philip Kotler and Gary Armstrong 
 - 13th ed. 
 - New Jersey:   Pearson,   2010. 
 - 637p.:   ill. + other pages 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780137006694 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415 KOT 2010