Berkowitz, Eric N.  <br/><br/>
Marketing /   
Eric N. Berkowitz ... [et al.]. 
 - 5th ed.; Canadian ed. 
 - Toronto :    McGraw-Hill,    2003. 
 - xxxv, 670 p. :    col. ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0070898332 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415  MAR 2003