Best, Roger J. <br/><br/>
Market-based management:   strateties for growing customer value and profitability/  
Roger J. Best 
 - 2nd ed. 
 - New Jersey:   Prentice Hall,   2000. 
 - xxi, 385p.:   ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130145467 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management
<br/><br/><label>LC Class. No.: </label>HF 5415.13 BES 2000