Rackham, Neil Rethinking the sales force : redefining selling to create and capture customer value / Neil Rackham and John R. DeVincentis. - New York : McGraw-Hill, 1999. - x, 308 p. : ill. Includes index. ISBN: 0071342532 Subjects--Topical Terms: Sales management.Selling. LC Class. No.: HF 5438.4 / RAC 1999