McCarthy, E. Jerome <br/><br/>
Basic marketing:   a global-managerial approach/  
E. Jerome McCarthy and William D. Perreault 
 - 11th ed. 
 - Homewood, IL:   Irwin,   1993. 
 - xxii, 763p.:   ill. 
<br/><br/>Includes index and bibliographical references 
<br/><br/><label>ISBN: </label>025610509X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management<br/>Marketing - United States - Management<br/>Export marketing - Management
<br/><br/><label>LC Class. No.: </label>HF 5415.13 MCC 1993