Capon, Noel. <br/><br/>
Managing marketing in the 21st century :    developing and implementing the market strategy /  
Noel Capon and Roy Capon with James Mac Hulbert. 
 - European ed. 
 - New York :    Wessex,    2009. 
 - xxxii, 592p. :    ill. + other pages. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780979734441 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13 CAP 2009