Surmanek, Jim <br/><br/>
Advertising media A to Z :   the definitive resource for media planning, buying, and research / 
Jim Surmanek. 
 - New York :  McGraw-Hill,   2004. 
 - viii, 337 p. :  ill. 
<br/><br/><label>ISBN: </label>0071422145 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning -- Dictionaries
<br/><br/><label>LC Class. No.: </label>HF 5826.5 SUR 2004