Mourlas, Constantinos <br/><br/>
Mass customization for personalised communication environments:   integrating human factors/  
Constantinos Mourlas and Panagiotis Germanakos 
 - Hershey, PA:   Information Science Reference/IGI Global,   2010 
 - xix, 298p.:   ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781605662602 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF 5415.335 MOU 2010