Thomson, Arthur A.

Crafting and executing strategy: the quest for competitive advantage, concepts and cases / by Arthur A. Thomson, J., A.J. Strickland and John E. Gamble - 14th ed. - Boston: McGraw-Hill/Irwin, 2005. - xli, 694p.: ill.

Includes bibliographical references and index

0072884444


Strategic planning
Strategic planning -- Case studies

HD 30.28 THO 2005