Cases in strategic marketing/ 
[edited by] Linda E. Swayne, Peter M. Ginter. 
 - 2nd ed. 
 - Englewood Cliffs, N.J. :   Prentice Hall,   1993. 
 - xxvii, 819 p. :  ill., maps ; 25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0131192310 (case) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Decision making --Case studies.<br/>Marketing --Management --Case studies.
<br/><br/><label>LC Class. No.: </label>HF 5415.135 CAS 1993