Pride, William M. <br/><br/>
Foundations of marketing/ 
by William Pride and O.C. Ferrell. 
 - 2nd ed. 
 - Boston :   Houghton Mifflin,   2007. 
 - xxii, 537 p. :  ill. 
<br/><br/><label>ISBN: </label>0618705007 (pbk. : student text) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415 PRI 2007