Dommermuth, William P. <br/><br/>
Promotion:   analysis, creativity, and strategy/  
William P. Dommermuth 
 - Boston, Mass.:   Kent Publishing   1984. 
 - xvii, 745 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0534031064 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Consumers<br/>Sales promotion<br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF 5415 DOM 1984